Our projects
SUNDAY NIGHT FOOD FEUD
## Show Concept Pitch Document
### Executive Summary
"Sunday Night Food Feud" is an innovative cooking competition show created by award-winning restaurateur Doug Morse, winner of the 2006 BIRA Independent Restaurant Marketer of the Year and Restaurant Marketing Better Your Best Contest. This groundbreaking show combines America's passion for NFL football with the cutting-edge world of artificial intelligence and culinary arts. Each episode features two AI systems competing to create the ultimate fusion dish inspired by the cities competing in that week's Sunday Night Football matchup.
### Creator Background
Doug Morse embodies resilience and innovation in the culinary industry. His remarkable journey includes:
- Successful career as a restaurant owner/chef in the Pittsburgh area
- Following a 1999 MS diagnosis, innovatively pivoted to become a pioneering restaurant marketer
- 2006 BIRA Independent Restaurant Marketer of the Year
- Winner of the Restaurant Marketing Better Your Best Contest
- Since 2016, continues to inspire and educate from his state-of-the-art streaming kitchen studio
- Demonstrates that adaptive technology and determination can revolutionize culinary education
This unique combination of culinary expertise and personal experience with adaptive technology makes Doug ideally suited to pioneer AI-driven culinary content. His streaming kitchen studio is already equipped for professional-quality content creation, making the technical transition to AI Food Feud seamless.
### Show Format
Runtime: 60 minutes
Frequency: Weekly during NFL season
Platform: AIFoodFeud.com with potential for streaming/broadcast partnerships
### Episode Structure
1. Pre-Game Analysis (10 minutes)
- Introduction of the competing NFL teams
- Exploration of each city's signature cuisines
- Presentation of the AI competitors' fusion concepts
2. Recipe Creation (15 minutes)
- AI systems explain their approach to combining cultural elements
- Breakdown of ingredient choices and cooking techniques
- Discussion of how each dish honors both cities' culinary traditions
3. Cooking Demonstration (25 minutes)
- Step-by-step preparation of both fusion dishes
- Professional chefs execute AI-designed recipes
- Commentary on technique and cultural significance
4. Judging & Results (10 minutes)
- Expert panel evaluates dishes on creativity, execution, and cultural representation
- Audience participation through live voting
- Winner announcement and recipe sharing
### Target Audience
- Primary: NFL fans (ages 25-54)
- Secondary: Cooking enthusiasts and food culture fans
- Tertiary: Technology and AI enthusiasts
### Unique Selling Points
1. Uniquely Qualified Leadership
- Show creator brings decades of culinary expertise
- Proven track record in innovative restaurant marketing
- Existing professional streaming kitchen studio
- Pioneer in adapting technology for culinary education
2. First of Its Kind
- Pioneering AI vs. AI cooking competition
- Novel fusion of sports and culinary entertainment
- Cutting-edge technology meets traditional cooking
2. Built-in Weekly Themes
- Natural content generation from NFL schedule
- Fresh combinations every week
- Seasonal arc following football season
3. Interactive Elements
- Viewers can access recipes on AIFoodFeud.com
- Live voting during shows
- Social media integration and engagement
### Revenue Potential
1. Primary Streams
- Website advertising
- Recipe subscription service
- Sponsorship opportunities
- Licensing deals
2. Secondary Streams
- Merchandise (cooking tools, aprons, etc.)
- Cookbook compilations
- Mobile app with premium features
- Live event possibilities
### Technical Requirements
1. AI Systems
- Advanced natural language processing
- Recipe generation capabilities
- Cultural knowledge database
- Real-time interaction ability
2. Production Needs
- Professional kitchen studio
- Multiple camera setup
- High-quality food photography
- Digital graphics package
### Marketing Strategy
1. Cross-Promotion
- NFL fan communities
- Cooking and recipe websites
- Tech and AI forums
- Social media platforms
2. Content Distribution
- Weekly episodes on AIFoodFeud.com
- Clips and highlights for social media
- Behind-the-scenes content
- Recipe cards and photos
### Growth Potential
1. Show Expansion
- International sports leagues
- College football editions
- Special event episodes
- Celebrity chef collaborations
2. Platform Development
- Mobile app development
- AI recipe consultation service
- Virtual cooking classes
- Community recipe sharing
### Budget Considerations
1. Production Costs
- Studio rental and equipment
- Professional kitchen setup
- Technical crew
- Post-production editing
2. Technical Infrastructure
- AI system development/licensing
- Website maintenance
- Streaming capability
- User database management
### Risk Analysis
1. Technical Challenges
- AI recipe reliability
- Real-time system performance
- Platform scalability
2. Market Risks
- Sports season dependency
- Competition from traditional cooking shows
- Technology adoption curve
### Success Metrics
1. Viewership Goals
- Weekly active viewers
- Subscriber growth rate
- User engagement metrics
- Recipe downloads
2. Performance Indicators
- Website traffic
- Social media engagement
- Recipe ratings
- User retention rates
### Contact Information
Doug Morse
Chef/Creator
Equipped with full air conditioning, a private pool, 3 on-suite bedrooms, and a spacious open living room kitchen area, Sunshine Bay Residences is an excellent choice for anyone dreaming of their own safe haven.
Inspiring Talks on Resilience
Doug Morse is a dynamic speaker and author, sharing his journey with multiple sclerosis to inspire others. His engaging presentations emphasize positivity, humor, and resilience in the face of challenges.
Pre-order Dougs next book "M.S. It's Getting Old "
Dougs 30+ year battle with multiple sclerosis
